Custom icons for passport photos

I designed a set of custom icons to visually represent the different types of passport photos JapanPhoto offers. Instead of using text, I opted for icons to make the service more intuitive and universally understandable. This approach ensures that users can quickly identify the options available, enhancing the overall user experience while maintaining a clean and modern design.

Revamped product pages

I redesigned the product pages to showcase cameras in a more engaging way, displaying them alongside examples of the photos they can capture. This visual approach allows users to see the camera’s capabilities at a glance, making the shopping experience more immersive and helping customers make informed decisions based on image quality.

Enhanced navigation and user experience

I streamlined the website’s navigation to create a more intuitive flow for users. By simplifying the menu structure and optimizing the layout, I made it easier for customers to find products and services, improving the overall shopping experience.