Engaging welcome video to capture attention
I added an atmospheric video that immediately welcomes users into the company’s universe. The dynamic composition quickly grabs attention, showcasing energy and engagement.
Infographic highlighting outdoor training benefits
I created a clear and visually engaging infographic to simplify key data, focusing on six body parts. Red accents guide users to more info, while a black silhouette emphasizes the highlighted areas. The concise design makes the information easy to digest and memorable.
Creative social media initiatives to boost engagement
To increase brand awareness and connect with the target audience, I’ve created two engaging reels as part of a broader social media strategy. These reels are designed to capture attention quickly, encourage interaction, and highlight the company’s unique offerings.
Brand redesign
Client
HolmOutdoorFitness
Tools
Figma, Miro, After Effects, Cavna, Premiere Pro, Photoshop & Capcut
Role
UI/UX Designer
Duration
5 Weeks
How can we create a digital solution for Holm Outdoor Fitness that highlights the community, reflects company values, and simplifies the onboarding process?
achieved
achieved
Improved Onboarding Process
I simplified the booking system, making it easy for users to buy memberships and check class schedules, creating a smooth and user-friendly experience.
Consistent Visual Identity
I designed the visual elements to fit the needs of the target audience,
helping Holm Outdoor Fitness build a strong and clear digital identity.
User-Focused Design Supporting Business Goals
By focusing on user experience, I ensured the solution not only meets user needs but also supports HOF’s goals and values, helping them grow their community.